The 2026 Limousines festival comes to a close !

Il y a 3H

With more than 12,000 visitors over three days, this flagship event—which attracts both the general public and industry professionals—has reaffirmed its key role in celebrating the Limousine cattle industry and the challenges facing the Massif Central.

For the past 12 years, livestock farmers, chefs, artisan butchers, and Meilleurs Ouvriers de France have gathered here, united by a shared passion: to showcase an exceptional region and introduce the public to meat with remarkable flavor and nutritional qualities.

The 2026 edition concluded on a very positive note, demonstrating the public’s and industry professionals’ commitment to the excellence of this livestock farming.

1st Edition of the #AgriTech Startup Challenge

Organized by La French Tech Limousin, the event lived up to all expectations on Saturday, October 17. On stage, the 13 startups from all over France presented their innovations during a dynamic session of pitches and demonstrations. This unprecedented event served as a showcase for these innovative solutions, laying the groundwork for promising exchanges with breeders and key players in the agricultural sector.

BREEDING STOCK AUCTION: A SHARPLY RISING AVERAGE PRICE AND INTERNATIONAL BIDDING

The traditional breeding stock auction organized this year by Lauv'Lim and Jean-Luc KRESS concluded on a very positive note, illustrating the breed’s great vitality and the continued interest of French and international investors.

Key figures from the sale:

· 59 animals sold, reflecting the smooth flow of transactions and the quality of the animals offered.

· Average price: €8,780 (2025 average price: €7,300), confirming a high valuation for the animals presented.

· Top price: €27,700 for lot 51, ALLIGATOR (from GAEC Camus Père et Fils). This exceptional bull was sold to a joint ownership group of breeders comprising buyers from France, Spain, and Portugal.

This strong bidding momentum once again highlights the international reputation of Limousin genetics and the expertise of our region’s breeders.

RESOUNDING SUCCESS FOR THE FIRST EDITION OF MASTER OR ROUGE!

On Sunday, October 18, nine young professional butchers took on the challenge of this exceptional competition. During five hours of intense competition, the contestants demonstrated remarkable technical skill in preparing a beef shoulder, a half-lamb, and a rib roast under the watchful eye of an elite jury chaired by Christophe Ip Yan Fat, Meilleur Ouvrier de France and World Champion.

Results: Winners of the Master Or Rouge Competition:

· 1st Prize: Charly BIROT (Boucherie Millour, 29000 Quimper)

· 2nd Prize: Jules DESCAMPS (Boucherie Robert Bach, 19100 Brive-la-Gaillarde)

· 3rd Prize: Pierric FRÉMONDIÈRE (La Relève, 35170 Bruz)

· Special Prize for Ribeye: Nicolas PICHOT-HEURTAUX (La Relève, 35170 Bruz)

A successful inaugural edition that has already established the Master Or Rouge as a flagship event for butchery expertise.

Relive Master Or Rouge on YouTube: https://www.youtube.com/live/sgOjfWr1eW8?si=q5VOU1HzF9oWFU_V

STRATEGIC REFLECTIONS AND HISTORIC COMMITMENT AT THE MASSIF CENTRAL ROUNDTABLES

On Monday, October 19, industry representatives, researchers, institutional leaders, and agricultural professionals gathered to discuss the future and sustainability of livestock farming in the Massif Central. From the environmental quality of pastures to the challenges of generational succession, these 1.5 hours of discussions provided an opportunity for a cross-perspective exchange, with the participation of Philippe Bru (Beauvallet), Arnaud Carré (Massif Central ANCT Commission), Catherine Lerohellec (Solagro), Stéphane Ingrand (INRAE), Marie-Pierre Ellies (INRAE Bordeaux Sciences Agro), Mathieu Causse (Union Aubrac), Patrick Blanc (OPALIM), Pierre Peyramaure (France Limousin Sélection), and Pierre Chevalier (Haute-Corrèze Communauté).

Watch the roundtable discussions on YouTube: https://www.youtube.com/watch?v=IlfOO9RxEgQ

A highlight of the event was the solemn signing of an oath by representatives of the region’s three iconic cattle breeds (Limousin, Aubrac, and Salers), in the presence of the Commissioner of the Massif Central. Through this powerful gesture, the industry commits to sustaining grass-fed livestock farming, preserving the local way of life, and encouraging young farmers to establish themselves in the region.

AUCTION OF HEIFERS AND COWS FOR SLAUGHTER: A RESOUNDING SUCCESS

A must-see and highly anticipated highlight, the auction on Monday, October 19, brilliantly showcased the expertise of our partner breeders. All 66 exceptional animals presented found buyers, reaching an average price of €9,373. The sale was marked by two standout bids: a top price of €22,000 for the best adult cow in the competition (raised by Laurent Bony and purchased by Boucherie Lévêque in Paris), followed by a bid of €15,500 for the best young cow and the best animal in the competition (from GAEC Lathière and purchased by Boucherie La Limousine in Bonnac-la-Côte).

A major new feature this year was that three Aubrac cows were also offered for sale. One of them, from GAEC Verlaguet, sold for €14,200 to the Intermarché in Pornic.

THE BUTCHER SHOP REIMAGINED: A NEW CONCEPT FOR A COMMUNITY SPACE

Another highlight of the event was the presentation of the butcher shop reimagined by Beauvallet Plainemaison Aquitaine, which captivated industry professionals. Designed as a true space for sharing and socializing, this exclusive boutique concept offers a modern selection perfectly aligned with consumers’ evolving expectations. On this occasion, Beauvallet also launched “Ma Boucherie Connectée,” a turnkey service that manages social media for artisan butchers. This innovative solution ensures optimal visibility for local shops while allowing professionals to focus fully on their core business.

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