Or Rouge

Or Rouge is Beauvallet's premium brand, dedicated to lovers of exceptional meat.
Created in 2017, Or Rouge is the result of a rigorous selection process involving only the best cows, raised in exceptional terroirs: Limousin and the Aubrac Regional Nature Park. These unspoilt areas enable our committed and passionate local farmers to practise respectful farming methods, attentive to the animals and the quality of their environment.

A symbol of meat with character, the Or Rouge brand embodies authentic butchery expertise. Each cut reveals remarkable quality: delicate marbling, delicious tenderness, natural juiciness and a delicate flavour that will delight lovers of exceptional meat.

High Nature Value land

Or Rouge cows are raised on High Nature Value land preserved for its biodiversity, rich grasslands, and extensive farming practices that are beneficial to the environment.

This unique environment contributes directly to the quality of the meat, both in terms of nutrition and taste.

This is where the Or Rouge standard comes from: tasty, balanced meat produced using committed local expertise.

Three brown cows standing in a grassy field with a forested hill in the background.

The advantages of the brand

Why choose Or Rouge?

Exceptional meat from recognised breeds: Limousine & Aubrac.
Farms located on High Natural Value land, rich in biodiversity.
Long-term maturing for unrivalled tenderness and intense flavour.
Complete traceability for informed and responsible consumption.
Fair remuneration for farmers to reward their expertise and sustainable practices.

Or Rouge is the choice of authentic, flavourful meat, born out of respect for animals, the land and people.

Discover the world of Or Rouge

Raw ribeye beef cut on marble surface with herbs

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